Podonomics

Over at my new home, LeesaBarnes.com, I’m focused on helping service professionals learn how to avoid cold calling and  generate leads using a podcast and other online media tools.

This probably doesn’t sound any different from Podonomics, however over on my new blog, I’m focusing less on the technique and more on the strategy.

Do update your feed address to http://feeds.feedburner.com/leesabarnes because on September 30th, I pull the plug on Podonomics. Plus, you’re missing out on the 2 chapters I’m offering for free from my book. I’d love to share them with you.

So, Chris Penn did a mother of all pingbacks a month ago. Let’s see if I can top his list. Here’s the list of podcasters profiled in Podcasting for Profit in order of appearance, otherwise known as the podcasting for profit rock stars.

Note - Some podcasters were mentioned in multiple chapters, but I just didn’t have the heart to keep typing out there names over and over. So you’ll just have to get the book to find out where else I mentioned the following rock stars.

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I was adding some content to my book in a section about branding your podcast. While doing some research online, I came across the following term:

• Brand equity - The value built up in a brand. It is measured based on how much a customer is aware of the brand.

Interesting. If value can be associated with how aware customers are of a brand - meaning the logo, slogan, colours, company name - then can the same be said of podcasting? Of course and I’d replace brand with podcast and call this podcast equity. If we piggy-back off the definition above:

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As some of you know, I love podcasting. It has brought me so much in so little time. I recorded this audio piece to share with you 7 case studies of ordinary people who have achieved extraordinary results using an audio or video podcast.

In particular, I want you to meet 7 people who have used podcasting to:

• Appear on Oprah
• Get their own TV show without sending in a demo reel
• Get a book deal without sending out book proposals or working with a literary agent
• Get more speaking engagements
• And make a six figure income

BTW, this is not a podcast. This is an audio recording that I’m posting to share with you how my Success Club can help you achieve the very same results as those individuals above. It’s 12-minutes. Turn up your speakers and listen.

After you listen, post your own goals in the comment section. What do you want to achieve in your business and by when? Write it in the comments area and declare your intention to the world

By way of Dan York’s blog, I found out that someone has created a script to strip ads out of podcasts.

In my upcoming book, the chapter on advertising and sponsorship turned out to be the biggest chapter. This comes as no surprise since many people still think this is the only way to make money podcasting.

Yet to see podcast consumers actively take a part in eliminating ads from the podcasts they’re listening to is something that can’t be ignored. If anything, this proves that podcasters have to find other ways to podcast for profit besides running ads or securing sponsorships.

Actually, I’m happy to see this. Very pleased. I’ve said for a long time that ads wouldn’t last in podcasting. When I first made money in podcasting, it wasn’t from ads. It was from applying a unique strategy of selling my products through my podcast. Hence the reason that I’m a strong believer that ads are a lazy way to generate an income through podcasting.

I’m so jazzed! I found this awesome plug-in that allows me to post any type of video media on my blog. Then, using Camtasia, I put together this virtual tour of the Six Figure Podcasting Success Club. Hit the arrow below to view this 9-minute video (nothing to download).

I’m quite excited about the launch of The Six Figure Podcasting Success Club. After working with many individuals and businesses over the past 18-months, many have asked me to launch a more private group for those who want to profit from their podcast.

I’m excited about this success club because I can freely share all the tools, tips and techniques with you. These are the same resources I’ve shared with my clients to help them achieve success with their podcasts.

Here’s what you get being a member of the Six Figure Podcasting Success Club:

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A few days ago, I recorded a virtual roundtable with about 8 podcasters from Europe. I wanted to get their perspective on podcasting for profit because one of the chapters in my upcoming book will present a global viewpoint on the subject.

Many on the call shared with me that the constant upselling found on websites, blogs and podcasts are actually a turn-off for many Europeans. In other words, they were not really attracted to the integrated way of making money podcasting and instead, felt very comfortable with the direct and indirect methods of podcasting for profit. (See an explanation of all 3 methods here)

This is a conundrum for me. I make it no secret that I make money podcasting. I made money early through podcasting using the integrated model - that’s where I used the upselling technique to sell thousands of CDs. On the other hand, podcasts are not an infomercial and if you use it to sell, no one will listen.

What a dilemma. Until I came across this article.

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