Podonomics

Get your lesson in Podonomics with your host Leesa Barnes who explores ways you can use a podcast to open doors, generate leads and make money.

In Episode 11, Leesa explains why this will be her last episode of Podonomics and what has influenced her decision.

Episode Notes

• Update on the book - is it done or what?
• How Tim Ferriss can help you declutter and organize your life or business.
• A big announcement about Podonomics as influenced by Seth Godin.
• How basketball has helped me to identify what I’m really good at.
• Details on how to Jump Start Your Podcast.

Episode Resources

Russel Hale

The Four Hour Workweek

The Dip

Online Media Success Workshop

MyFastype (my virtual assistant)

Jump Start Your Podcast

Premiumcast

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Get your lesson in Podonomics with your host Leesa Barnes who explores ways you can use a podcast to open doors, generate leads and make money.

In Episode 10, Leesa provides a summary of Podcamp NYC. She also includes a snippet from the session she led at Podcamp NYC called Podcasting for Profit. Don’t forget to review the Talking Points and hear Leesa’s Pick of the Week.

Thanks to Vinny Green for recording my session for me at Podcamp NYC. You rock!

Episode Resources

Podcamp NY

Pamela

International Podcasting Expo (April 20-21)

Tags: jay moonah, bill deys, tara thompson, John C Havens, jason van orden, bendrix, podcamptoronto2007, podcampnyc, podango, black people, vergel evans, flickr, Daniel Alexander, podcast mastery, paul colligan, blubrry, podcasting, vincent green, anything but monday, tim hortons, lee gibbons, new yorker hotel

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Get your lesson in Podonomics with your host Leesa Barnes who explores ways you can use a podcast to open doors, generate leads and make money.

In Episode 9, Leesa Barnes speaks with Andy Walker (at left), co-host and producer of Lab Rats TV, a video podcast covering tips and tricks about the technology you already own. Andy discussed ways to secure your own advertising and sponsorship for your podcast, even if you don’t belong to a podcast network.

Don’t miss the 5 talking points, plus a new feature called Podonomics Pick of the Week. This week, Leesa Barnes reviews Skypecasts.

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Episode Resources

Guest - Andy Walker

Lab Rats TV

Skypecasts

Tags: lab rats tv, andy walker, skype, podcast advertising, podcast marketing, sponsorship, advertising, marketing, podvertising, podcasting for profit

To leave your comments or feedback about this episode, type it up in the comments area or pick up your phone and call 206-202-0256 to leave your audio feedback (no live person will answer - it’s a voicemail system).

Jason Van Orden, author of Promoting Your Podcast, has launched a station called Podcast Mastery over at Podango.

Not only is Jason’s own podcast called Podcasting Underground a part of this station, but so too is Paul Colligan’s Profitable Podcasting & Podcast Tools, Charles Strickland’s Podcast Planning, John C. Havens Kick My Apps, as well as yours truly (and might I add the only gal on this network). My podcast cover for the Podnomics podcast is above.

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Podonomics explores business podcasting tactics. In Episode 008, Leesa Barnes - in a very groggy voice - talks about Podcamp Toronto and why organizing an unconference is important to building a community. This recording is unedited, unabridged and uncensored. Enjoy at your own risk.

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Episode Resources

CityTV segment on Podcamp Toronto

Tags: bruce murray, amber mac, podcamptoronto2007, chris brogan, julien smith, mitch joel, jay moonah, brent morris, scotia bank, one degree, babytel, cundari, marketing martini, peter o’connell, podchannels, community, susan mills, mark blevis, bob goyetche, tim campbell, bryan person, jim milles, bill deys, chris brogan, christopher penn, connie crosby, michael seaton, donna papacosta, ninja, scarborough dude, tim posgate, heather vale, sean mcgaughey, michael bailey, Vergel Evans, mike moon, talkshoe, linda mills, doc wu, this week in geek, richard sharp, john wall, galacticast, mark pavlidis, kevin baggs, bill sweetman, sassy science, paul dillon, voices.com, dave forde, rob hyndman, jerry sears, laws of attraction, co-op student

To leave your comments or feedback about this episode, type it up in the comments area or pick up your phone and call 206-202-0256 to leave your audio feedback (no live person will answer - it’s a voicemail system).

Podonomics explores business podcasting tactics. In Episode 007, Leesa Barnes explains what the introduction and conclusion of her upcoming book will look like.

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Podonomics explores corporate & business podcasting tactics. Host Leesa Barnes does a live recording at the International Podcasting Expo, asking podcasters how businesses can make multiple streams of income from podcasting, aside from ads.

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Episode Notes

• Why advertising in a podcast won’t work (unless you’re Rocketboom).
• How to use your podcast as a lead generating tool using the pink spoon method.
• The challenges with using the transcripts of your podcasts as an income stream and how to use them instead.
• The benefits of using a membership website in producing multiple streams of podcasting income.
• Ways to use exclusive podcasting content as an income stream.
• Final thoughts concerning multiple streams of podcasting income.

Episode Resources

Rocketboom
WAHM Talk Radio
Pink Spoon Marketing
Andy Wibbels
Tisha Saves Time
School of Podcasting
Elance
Xtnserve
Podzinger
InnerToob
The Engaging Brand Podcast
Wordpress
Zedcast
Dr. Kathy King - Podcasting in Education

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Next podcast - November 6, 2006

Podonomics explores corporate & business podcasting tactics. Join Leesa Barnes as she sums up the Podcast & Portable Media Expo and provides insights from some influential podcasters on how to benefit from podcasting.

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In Part 2, Leesa interviews a few video podcasters about ways in which video podcasters can use this method to engage prospects and customers.

Episode Notes

Joanne Colan, Host of Rocketboom.com

• Talks about the cool and interesting things she’s seen at the Podcast & Portable Media Expo
• Talks about the differences and similarities between her days at MTV and now at Rocketboom
• Gives advice to the person who wants to launch a blog or podcast at their company and needs to convince their boss or team (she also mentions why Mozart or Shakespeare would’ve been great podcasters)
• Uses her French skills to give a message to French Canadians

Charles & Chris Baker and Jim Kirks, Host of The Clip Show

• Offers 3 big content ideas that corporations must use to make video podcasting a viable tool

Tim Street, Producer of French Maid TV

• Why corporations need to treat podcasts differently than a 30-second ad
• What you really need in a video podcast to grow your audience (it’s easier than you think)

Episode Resources

Podcast & Portable Media Expo
Rocketboom
French Maid TV
The Clip Show

To leave your comments or feedback about this episode, type it up in the comments area or pick up your phone and call 206-339-4348 to leave your audio feedback.

Tags: podcasting, corporate podcasting, rocketboom, joanne colan, tim street, french maid tv, jim kirks, business podcasting

Podonomics explores corporate podcasting tactics. Join Leesa Barnes as she sums up the Podcast & Portable Media Expo and provides insights from some influential podcasters on how to benefit from podcasting.

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In Part 1 of the Podcast & Portable Media Expo wrap up, Leesa provides interviews from Tim Bourquin, Robert Scoble & Ron Moore.

Episode Notes

Tim Bourquin, Founder of the Podcast & Portable Media Expo

• How he’s handled his lack of sleep (the Canadian way)
• Reasons why more corporations are not podcasting
• Thoughts on Apple’s quest to trademark the word “pod”
• The big job that attendees have to do once the Expo is over

Robert Scoble, VP Media Development of Podtech.net

• Why Robert believes everything he writes on his blog
• Why you should live your life like it’s going to be on the front page of the NY Times everyday
• Why using podcasts and blogs can help you save tons of money on focus groups and the quality assurance process
• Why “showing up” helps you to raise your profile and be seen as an expert in your field
• How diversity helps to improve your products and services

Ron Moore, Executive Producer of Battlestar Galactica

• Why podcasting will help you boost your bottom line and help you win more customers

Episode Resources

Podcast & Portable Media Expo
Robert Scoble’s blog
Ron Moore’s blog
Ron Moore’s podcast
Hewlett-Packard’s legal drama

Technorati: podcasting, Robert Scoble, Tim Bourquin, Ron Moore, Battlestar Galactica, Science Fiction, Podcast Expo 2006, corporate podcasting

The Friday podcast was delayed because I forgot all my downloading equipment in Toronto. I’ve got interviews with Joanne Colan, Tim Bourquin, Robert Scoble, Ron Moore, Tim Street and Scott Bourne. Some interesting thoughts from these interesting people about podcasting. I’ll put it up on Monday.