Last week, I did alot of networking amongst non techie people who had no clue what is a Robert Scoble, Mitch Joel or podcasting. Yikes! So, I quickly put together a 3 minute video tutorial to explain what podcasting is using the examples of Peanuts, Lost, Oprah and another talk show diva. Click here to view the video.
Note: Podonomics is now redirected to leesabarnes.com. Please update your feed with this one.
A quick note to let you know that I’m moving all my posts over to Leesa Barnes dot com. If you’re reading this through your email or other feed reader, please update your feeds with the new one - http://feeds.feedburner.com/leesabarnes.
The cord will be cut something in the next 2 weeks, so get a move on and join me over at my new home.
So, Chris Penn did a mother of all pingbacks a month ago. Let’s see if I can top his list. Here’s the list of podcasters profiled in Podcasting for Profit in order of appearance, otherwise known as the podcasting for profit rock stars.
Note - Some podcasters were mentioned in multiple chapters, but I just didn’t have the heart to keep typing out there names over and over. So you’ll just have to get the book to find out where else I mentioned the following rock stars.
A year ago, one of my clients started podcasting. I recommended a small sample of podcast directories to submit to and one of them was Yahoo Podcasts. I just loved its simple, yet pretty design and was pleased that another major player was stepping into the podcasting limelight.
Yet, after a year, I have now stopped recommending Yahoo Podcasts. Why? It’s been neglected by Yahoo itself. Some feeds haven’t been updated in its directory in months, even though the podcaster has been producing new episodes every week.
Tonight, Wednesday August 22, I’m hosting a fr’ee live call at 8pm ET. I’m going to interview a creativity coach who knows she needs to use the Internet to finds clients, but doesn’t know where to start. I’m going to coach her through the process and I invite you to listen in.
This call is in a series of weekly calls giving you a sneak peak at my Online Media Success Workshop taking place November 2-3, 2007 in Toronto, Ontario.
To get the call-in details, go to the Online Media Success Workshop webpage and sign up.
Get this. I’ve been podcasting since late 2005. I even have a book coming out on podcasting. Despite having a podcasting expert in her own home, my mother took an interest in podcasting only this past week. Here’s how the conversation went.
“Leesa, I want an iPod.”
“Why?”
“Because Larry King said I can get his podcast that way.”
“Oh.”
“And Jack Van Impe has a podcast. So does Anderson Cooper.”
“Okay Mom.”
“So, how do I get the podcast on the iPod?”
“Easy. I’ll get you set up and show you what to do.”
“Oh good. How much does the iPod cost?”
“As little as $100 to as much as $400. You know, you can get Larry King’s podcast right on your computer. You know that, right?”
“Yes, but I want an iPod.”
Podcasting has become relevant to my mom, not because her daughter does this thing for a living, but because Larry King tells her so every night. Go figure.
Joseph Jaffe, host of Across the Sound, recently asked his listeners for an iPhone in exchange for a mention in his podcast. While I’m tempted to call this a unique form of podcast sponsorship, I hesitate because this seems like a one off.
If Jaffe is able to do this a couple more times, I’ll include this as an example of podcast sponsorship in my book. I still have a bit of time before it goes to print. So Jaffe, over to you. Show me that this wasn’t a fluke.
My fav Montreal podcaster, Julien Smith, thinks the experiment is brilliant and challenges other podcasters to follow Jaffe’s lead. What do you think about this? Fluke or not?
A few weeks back, I said it was fine time for a podcasting association. Seems like someone heard my call because the Association of Downloadable Media (ADM) launched last week. Its aim? According to its mission statement, the ADM aims:
“To provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in portable media (Podcasts/ATOM/RSS media enclosures) across the Internet, iPods, MP3 players, mobile devices, P2P and other upcoming platforms.”
Will I become a member?
I came across this little gem on Michael Bailey’s website. He recorded a session at Podcamp Toronto with me talking about his podcasting gear. It’s 10-minutes and it clearly shows how not to video podcast. For example:
Any other don’ts you’d like to add after watching this fine piece of video?
Geez, I’d fire this consultant. Just the example I need to include in my book. British Columbia’s Agricultural Minister, Pat Bell, thought it would be a good idea to convey new information from his office through a video series launched on YouTube, as well as through a podcast.
Problem is that most farmers live in rural areas and the only way they can affordably get online is to use dial-up. And dial-up is miserable for those who want to watch or listen to multi-media files since it’s slow. Globe & Mail reported it as a flop (although now you have to subscribe to see the article).
Although anyone can podcast, not everyone should. In this case, I would’ve assessed the Agricultural Minister’s target market and would’ve advised not to launch anything online - yet.