Podonomics

I was reading an article written by Alex J. Walling, a writer with HalifaxLive.com on how miserably the organizers behind the American Basketball Association’s all star game failed in communicating with the media.

When the journalist asked the organizers why the media wasn’t informed in advanced about a cancelled game, they said:

“We went after a global audience by podcasting it.”

To which Walling said:

“I tried to download the podcast and gave up after having to answer a million questions to get it.

“I wonder how many people watched the podcast, let’s say in Sri Lanka, or Moscow and how will that be converted into selling tickets for the Rainmen? (the game was played in Halifax, NS).”

What’s the lesson here?

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It’s funny how things work in this world. I have about 10 key business goals that I want to accomplish in 2007 and one ties in with the Portable & New Media Expo that will take place in September 2007. I went last year and will be there this year again.

I got a call this week from 2 people that will make 1 of my 2007 goals a reality. Sorry to be so cagey, but I must wait until the ink dries before I say what it is. My family knows and only a smattering of my close colleagues know. And it’s a small smatter.

Stay tuned because before the week ends, I’ll post my big details to this blog. I’m terribly excited about this.

One of my clients, Barbara Bradbury, emailed me today to let me know that her podcast, Relationship Matters is a Staff Pick in the UK Podcast Directory in iTunes. I grabbed the screen shot and you can see it above (her podcast is the second from the left on first line).

iTunes lists some of the ways you can get your podcast listed on their front page. Some of their requirements are:

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I’m participating as a presenter in the 3rd (and final) ACCPOW Telesummit organized by Milana Leshinsky. It’s a fabulous event and brings together some really smart people who are coaches and consultants.

I was on a panel discussion with a few coaches and the one panelist who stood out was Ramon Williamson. Milana facilitated the discussion and when she asked Ramon what are the 3 tools he used to build traffic, he didn’t just talk about the tools, he talked about the strategy.

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I get emails from people who tell me about their brand spanking new, hot off the presses, better than sliced bread podcasting service. Sometimes these emails are personalized. The person will mention my blog, one of my products and one of my podcasts.

The majority of these solicitations are general, a template that doesn’t mention anything about me. The worst is when they spell my first name wrong and then ask me to point them to my podcast.

Whatever.

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I’m exhausted. Just mentally tired. I’m working on way too much. I’m trying to delegate more to my virtual assistant and even the act of delegating is becoming yet another task on my to do list.

There are some great conversations going on in blogosphere right now, but I don’t feel like putting in the work right now to even figure out what my position is.

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Okay, so I’m standing in line at the grocery store. I hate shopping - any type of shopping - so to ease my misery, I think good thoughts. You know, like a plate of food from a Chinese buffet, Battlestar Galactica, chiseled chests, even my future Rottweiler named Tank, anything but the items that burden my arms.

So, I start thinking about movies. Aside from action, comedy and sci fi movies, I just love films that have an end-of-the-world message (upon searching, I discovered that this genre is called apocalyptic fiction). Some disease, alien, force of nature or plague is threatening Earth and it’s left to just 1 or 2 or a small band of people to save all of humanity from the impending destruction.

Films like 28 Days Later, Outbreak, War of the Worlds, The Day After Tomorrow, Deep Impact and Armageddon are just a small sample of films in this genre that keep me on the edge of my seat. Love it!

Which got me thinking…

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Jason Van Orden, author of Promoting Your Podcast and who recommended Podonomics as one of the 7 must-read blogs on podcasting, has been doing a series on his blog exploring Podasting Metrics.

This is a fussy area as there are about 4 ways you can measure your podcasting success. You can look at the number of subscribers to your feed, but that’s different from the number of requests for your feed which is different from the number of downloads of your podcast which is different from the number of times it’s played on your podcast page (if you provide a flash-based player).

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Anita Campbell (on the left), the host of Small Business Trends Radio Show, gave some tips on what makes a small business podcast popular. With the 3 tips offered, I especially liked this one:

From-the-Trenches Guest – The most popular guests have been business owners who speak from “been there, done that” experience. What matters most is that you know your subject inside and out. If you happen to have a reputation that precedes you, that helps, but it is hardly the most important factor.

This is what makes podcasts so great. While interviewing a celebrity in your industry will pull in a large base of listeners, it’s those guests who are in the trenches that will sustain your podcast.

Quite simply, those who are “doing it” are much more well informed and can offer specific tips and tricks that will help you do your job or move up in your career much faster.

Today is the day of my birth. About 3 decades plus 3 years ago, I made my entry into this world. While it was an insignificant event to many, it was the most significant to the woman who bore me (I’m not tooting my horn here as it’s what my mother tells me).

So, I shall update this post with a collection of the 33 people who have made me smile, laugh and feel generally positive about things over the past year. I’m following a post that Bryper did on his birthday and I thought it was a nice touch, so I’m going to do it here.

Here’s my list.

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